Digital Marketing Course Structure by HP DigiTech

🟢 Basic Course (30 Days)

Ideal for: Beginners, students, or business owners starting out
Duration: 4 weeks
Goal: Learn fundamentals of digital marketing and core platforms

Course Topics:

Week 1 – Introduction to Digital Marketing

  • What is Digital Marketing?

  • Digital vs Traditional Marketing

  • Career paths in digital marketing

  • Overview of channels (SEO, SEM, SMM, Email, Content)

Week 2 – Website & Basics of SEO

  • What is a website and how it works (WordPress intro)

  • Domain, hosting, CMS basics

  • On-page SEO (titles, keywords, meta tags)

  • Introduction to Google Search Console

Week 3 – Social Media Basics

  • Facebook & Instagram marketing

  • Optimizing social profiles

  • Types of posts (image, reel, story)

  • Basic content planning and tools

Week 4 – Google Ads & Email Marketing Overview

  • Basics of Google Ads (Search & Display)

  • Introduction to email tools (Mailchimp, Sendinblue)

  • Creating your first email campaign

  • Analytics & basic performance tracking

🟡 Intermediate Course (60 Days)

Ideal for: Marketers with basic knowledge who want to go deeper
Duration: 8 weeks
Goal: Gain practical experience and manage real campaigns

Course Topics:

Week 1-2 – Strategic Foundations

  • Building a digital strategy

  • Buyer persona creation

  • Competitive research

  • Funnel building basics

Week 3-4 – SEO Deep Dive

  • Technical SEO (site speed, mobile SEO)

  • Keyword research using tools (Google Keyword Planner, Ubersuggest)

  • Content SEO & blogging best practices

  • Link-building strategies (manual outreach, citations)

Week 5-6 – Google Ads & Social Ads

  • Creating a real campaign on Google Ads (search, display, YouTube)

  • Ad copywriting & targeting

  • Facebook & Instagram Ads (setup, objectives, pixels)

  • Budget planning & bid strategies

Week 7 – Email Marketing + Automation

  • Segmentation and list building

  • Creating automated workflows (welcome series, cart abandonment)

  • Landing pages and lead magnets

Week 8 – Analytics & Reporting

  • Google Analytics 4 (GA4) basics

  • Goal setting & conversion tracking

  • UTM parameters

  • Building client-ready performance reports

🔴 Advanced Course (90 Days)

Ideal for: Professionals who want to become job-ready or offer freelance/agency services
Duration: 12 weeks
Goal: Master high-level strategies, tools & real-time project execution

Course Topics:

Week 1-3 – Digital Business Strategy

  • Branding and positioning

  • Omni-channel strategy building

  • Understanding KPIs and ROAS

  • Funnel design with conversion goals

Week 4-6 – Advanced SEO & Google Ads

  • Schema markup & advanced technical SEO

  • Local SEO (Google My Business + reviews strategy)

  • Advanced Google Ads (Remarketing, Performance Max, Shopping Ads)

  • Campaign optimization techniques

Week 7-8 – Advanced Social Media & Content Strategy

  • LinkedIn for B2B marketing

  • Content calendar creation + brand storytelling

  • Video marketing & YouTube strategy

  • Influencer outreach & UGC campaigns

Week 9-10 – Marketing Automation + CRM Tools

  • Email automation with tools like Mailchimp, ConvertKit, Zoho

  • CRM integration basics (HubSpot, Zoho CRM)

  • Lead scoring and nurturing workflows

Week 11 – Freelancing / Agency Setup

  • Setting up your portfolio

  • Pricing your services

  • Creating proposals & pitching clients

  • Building your personal brand online

Week 12 – Capstone Project & Assessment

  • Real project execution (run a live campaign)

  • Weekly reporting

  • Final presentation & review session

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